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You know you work in Sponsorship when…

1. You have too many creative ways to  say “sponsorship”

 SponTooLong_5waystosayspon

2. Your kids’ names are grassroots and experiential

Kidsnames

3. You use terms like IP, property, leverage and activation all the time

 IP rights activate Leverage

 4. Intangible somehow becomes tangible in your mind

tangibleintangible

 5. You have an encyclopedia of adjectives to describe your property

 Encylopedia

 6. You’re sick and tired of people asking for a blanket ROI formula (FYI: there still isn’t one)

 secret formula

 7. Your friends and family have no clue what you do for a living and they think IEG is a bank

iegbankfamnoclue

 8. Patience has become a key virtue and your skin is thicker than an alligator (sales specific)

 fishing

 9. You spend more time watching sponsors than the game itself

 signs

 10. You still love what you do

iegbankfamnoclue

 

Something missing?  Would love to hear your thoughts.   Leave a comment below and fill in the blank “you know you work in sponsorship when _____________”

Responses

  1. Derek Mager Avatar
    Derek Mager

    Tyler, I laughed out loud – you hit the nail on the head! Trying to explain what I do to people outside of our industry in the form of an elevator pitch requires me to work in really tall buildings. I believe my mother still thinks I do work for a bank – it is just easier that way.
    I enjoyed your other top 10 lists as well. Keep em coming!
    Derek

    Reply
  2. Michelle Minyard Avatar
    Michelle Minyard

    When the production director and marketing director cringe when you say ” I have an idea”

    Reply
  3. Neida Mohd Jayus Avatar
    Neida Mohd Jayus

    Love this!! And I can’t agree more!! I particularly like the #7.. have stopped trying to explain to my family what I am doing 🙂 and have stopped listening to them telling me to get a decent job!! LOL!! I love sponsorship!!

    Reply
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