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CREATIVITY MATTERS. CONNECT THESE 3 DOTS TO BOOST YOUR CAREER

“Creativity is just connecting things. When you ask creative people how they did something, they feel a…
What do the Top 20% of Sponsorship Sales Execs do differently? (2 minute read)

After 18 years of experience working with a number of organizations and several top sponsorship sales executives, I’ve…
Selling Sponsorship in less than 850 words (2 minute read)

Last time I checked, there wasn’t a manual for selling sponsorship; and how could there be…
Off the Field and into the Boardroom- What I’ve Learned from Pro Athletes

What did it take to win gold in Sochi; find the mental strength to sink a…
Mazereeuw’s Guide to Selling More #Sponsorship in 2015 – Part 2/2

Part 2/2-Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales…
Mazereeuw’s Guide to Selling More Sponsorship in 2015 – Part 1/2

Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and…
Survivor: Sports Marketing Intern Survival Guide

Thinking about an internship in sports marketing or reminiscing about your experience from the past –…
Just add Super Glue: Sponsorship Activations that Stick

There have been moments throughout my career when I’ve questioned whether or not sponsorship works –…
Do Sponsors Really Grow on Trees?

Last year I decided to plant a “sponsor tree”. It’s a great tree – one…
The Great Debate: Does “Sponsorship” need a new Name?

“Are you calling about a sponsorship?” “Um, no, I’m calling about a corporate partnership… I mean…
I could never sell sponsorship…or could I?

People ask me all the time why I’m still selling sponsorship. Then they follow-up with a…
Don’t close the door on your Dream Job in Sports Marketing until you read this

It still amazes me how many applicants we get for an entry-level position here at the…
Sponsorship Tango Part 3: Dance Steps

Before you dive in to this third and final installment of the Sponsorship Tango, be sure…
Apples and Oranges – sponsorship vs. traditional media

I was inspired to write this blog post based on a recent call with an agency.…
You know you work in Sponsorship when…

1. You have too many creative ways to say “sponsorship” 2. Your kids’ names are…