Sponsorship

What do the Top 20% of Sponsorship Sales Execs do differently? (2 minute read)

After 18 years of experience working with a number of organizations and several top sponsorship sales executives, I’ve…

Last time I checked, there wasn’t a manual for selling sponsorship; and how could there be…

What did it take to win gold in Sochi; find the mental strength to sink a…

Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and…

There have been moments throughout my career when I’ve questioned whether or not sponsorship works –…

“Are you calling about a sponsorship?” “Um, no, I’m calling about a corporate partnership… I mean…

People ask me all the time why I’m still selling sponsorship. Then they follow-up with a…

Before you dive in to this third and final installment of the Sponsorship Tango, be sure…

I was inspired to write this blog post based on a recent call with an agency.…

I recently had coffee with someone I met at the Western Sponsorship Conference, last year. …

Following up on my last post – Sponsorship Tango Part 1: Top 10 Things that Frustrate…

Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing…