The Great Debate: Does “Sponsorship” need a new Name?

“Are you calling about a sponsorship?” “Um, no, I’m calling about a corporate partnership… I mean strategic alliance. Sorry, it’s actually an associative marketing opportunity”. “Isn’t that the same thing?” This has been an ongoing debate in our industry for as long as I can remember. I made a reference to this in one of my recent posts “You Know
Read more