Tag Archives: Sponsorship Sales

What do the Top 20% of Sponsorship Sales Execs do differently? (2 minute read)

After 18 years of experience working with a number of organizations and several top sponsorship sales executives, I’ve narrowed it down to a pretty simple matrix that articulates what the top 20% do differently. The best sponsorship development executives focus on creating relevant stories that resonate with brands.   Sure, it’s easy to sell the obvious…warm, cozy, low-risk assets that are simple to quantify

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Selling Sponsorship in less than 850 words (2 minute read)

Last time I checked, there wasn’t a manual for selling sponsorship; and how could there be when every sponsorship by its very nature is fundamentally different. Based on my experience, the best sponsorship development executives use a balance of creativity combined with the persistence, patience and relationship building skills that you would find in a traditional sales person. Most of these executives

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Mazereeuw’s Guide to Selling More #Sponsorship in 2015 – Part 2/2

Part 2/2-Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and know first-hand the ups –and downs of selling.  This is the second of two posts (click here for part 1/2) dedicated to those on the business development side of the sponsorship marketing landscape.    For the experienced pros, you can probably relate.  For those who are

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I could never sell sponsorship…or could I?

People ask me all the time why I’m still selling sponsorship.    Then they follow-up with a “wow, I could never do what you do”.   I ask myself the same question all the time.  Then I remember that I love to build creative marketing solutions for brands that can be leveraged across multiple stakeholders and activated through all other forms of

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Apples and Oranges – sponsorship vs. traditional media

I was inspired to write this blog post based on a recent call with an agency.   The genesis of the conversation involved the comparison of a fully integrated sponsorship opportunity with a traditional media buy.  It went something like this “when we compared the opportunity with a media buy, it wasn’t even close…” I won’t get into detail, but

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You know you work in Sponsorship when…

1. You have too many creative ways to  say “sponsorship”   2. Your kids’ names are grassroots and experiential 3. You use terms like IP, property, leverage and activation all the time    4. Intangible somehow becomes tangible in your mind  5. You have an encyclopedia of adjectives to describe your property    6. You’re sick and tired of people asking for

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Want to work in Sports/Sponsorship Marketing…but don’t know where to start?

I recently had coffee with someone I met  at the Western Sponsorship Conference, last year.   He was very eager and interested to learn more about the Sponsorship and Sports Marketing industry.   He didn’t have any relevant industry experience, however, he had intuition and more importantly, wasn’t afraid to ask for some guidance. When he first became interested in

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Sponsorship Tango Part 2: Top 10 Things that Frustrate me as a Sponsorship Buyer

Following up on my last post – Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table.    Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank

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Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller

Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing people – a lot of them who become close friends on the brand, property and agency side- friends who aren’t afraid to hold back their frustrations when it comes to the process of buying and selling sponsorship. Based on a number of those candid

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