Tag Archives: sponsorship marketing

Mazereeuw’s Guide to Selling More #Sponsorship in 2015 – Part 2/2

Part 2/2-Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and know first-hand the ups –and downs of selling.  This is the second of two posts (click here for part 1/2) dedicated to those on the business development side of the sponsorship marketing landscape.    For the experienced pros, you can probably relate.  For those who are

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Survivor: Sports Marketing Intern Survival Guide

Thinking about an internship in sports marketing or reminiscing about your experience from the past – and how it was different back then? Well, times have definitely changed and I can’t think of another industry that has hundreds clamouring for a chance to work in sports marketing  (and it’s not just students who are applying these days).   In fact, it’s

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The Great Debate: Does “Sponsorship” need a new Name?

“Are you calling about a sponsorship?”  “Um, no, I’m calling about a corporate partnership… I mean strategic alliance.  Sorry, it’s actually an associative marketing opportunity”.    “Isn’t that the same thing?” This has been an ongoing debate in our industry for as long as I can remember.    I made a reference to this in one of my recent posts “You Know

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I could never sell sponsorship…or could I?

People ask me all the time why I’m still selling sponsorship.    Then they follow-up with a “wow, I could never do what you do”.   I ask myself the same question all the time.  Then I remember that I love to build creative marketing solutions for brands that can be leveraged across multiple stakeholders and activated through all other forms of

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Apples and Oranges – sponsorship vs. traditional media

I was inspired to write this blog post based on a recent call with an agency.   The genesis of the conversation involved the comparison of a fully integrated sponsorship opportunity with a traditional media buy.  It went something like this “when we compared the opportunity with a media buy, it wasn’t even close…” I won’t get into detail, but

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You know you work in Sponsorship when…

1. You have too many creative ways to  say “sponsorship”   2. Your kids’ names are grassroots and experiential 3. You use terms like IP, property, leverage and activation all the time    4. Intangible somehow becomes tangible in your mind  5. You have an encyclopedia of adjectives to describe your property    6. You’re sick and tired of people asking for

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Sponsorship Tango Part 2: Top 10 Things that Frustrate me as a Sponsorship Buyer

Following up on my last post – Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table.    Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank

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