Tag Archives: sponsorship development

What do the Top 20% of Sponsorship Sales Execs do differently? (2 minute read)

After 18 years of experience working with a number of organizations and several top sponsorship sales executives, I’ve narrowed it down to a pretty simple matrix that articulates what the top 20% do differently. The best sponsorship development executives focus on creating relevant stories that resonate with brands.   Sure, it’s easy to sell the obvious…warm, cozy, low-risk assets that are simple to quantify

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