There have been moments throughout my career when I’ve questioned whether or not sponsorship works – do people really notice, care or remember the sponsors – days, months or years later? I notice all the time, but then again, I spend more time watching the sponsors then the game, itself. Think back to the most memorable moments in your life
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Last year I decided to plant a “sponsor tree”. It’s a great tree – one that I picked up at a local nursery. If you have kids or can remember the classic: The Giving Tree (by Shel Silverstein), this a tree that keeps on giving. You wouldn’t believe it until you saw it, but it grows new sponsors every
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1. You have too many creative ways to say “sponsorship” 2. Your kids’ names are grassroots and experiential 3. You use terms like IP, property, leverage and activation all the time 4. Intangible somehow becomes tangible in your mind 5. You have an encyclopedia of adjectives to describe your property 6. You’re sick and tired of people asking for
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