Tag Archives: selling sponsorship

Selling Sponsorship in less than 850 words (2 minute read)

Last time I checked, there wasn’t a manual for selling sponsorship; and how could there be when every sponsorship by its very nature is fundamentally different. Based on my experience, the best sponsorship development executives use a balance of creativity combined with the persistence, patience and relationship building skills that you would find in a traditional sales person. Most of these executives

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Mazereeuw’s Guide to Selling More #Sponsorship in 2015 – Part 2/2

Part 2/2-Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and know first-hand the ups –and downs of selling.  This is the second of two posts (click here for part 1/2) dedicated to those on the business development side of the sponsorship marketing landscape.    For the experienced pros, you can probably relate.  For those who are

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I could never sell sponsorship…or could I?

People ask me all the time why I’m still selling sponsorship.    Then they follow-up with a “wow, I could never do what you do”.   I ask myself the same question all the time.  Then I remember that I love to build creative marketing solutions for brands that can be leveraged across multiple stakeholders and activated through all other forms of

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Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller

Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing people – a lot of them who become close friends on the brand, property and agency side- friends who aren’t afraid to hold back their frustrations when it comes to the process of buying and selling sponsorship. Based on a number of those candid

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