Tag Archives: Canadian Sponsorship Forum

The Great Debate: Does “Sponsorship” need a new Name?

“Are you calling about a sponsorship?”  “Um, no, I’m calling about a corporate partnership… I mean strategic alliance.  Sorry, it’s actually an associative marketing opportunity”.    “Isn’t that the same thing?” This has been an ongoing debate in our industry for as long as I can remember.    I made a reference to this in one of my recent posts “You Know

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