Before you dive in to this third and final installment of the Sponsorship Tango, be sure to check out Sponsorship Tango Part 1 (Top 10 things that frustrate me as seller) & Sponsorship Tango Part 2 (Top 10 things that frustrate me as buyer) for context. Here are the five dance steps that will help you maximize your sponsorship discussions.
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Following up on my last post – Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table. Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank
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Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing people – a lot of them who become close friends on the brand, property and agency side- friends who aren’t afraid to hold back their frustrations when it comes to the process of buying and selling sponsorship. Based on a number of those candid
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