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Category Archives: Art of Sponsorship Sales

What do the Top 20% of Sponsorship Sales Execs do differently? (2 minute read)

Posted on September 26, 2017 by Tyler Mazereeuw Leave a comment

After 18 years of experience working with a number of organizations and several top sponsorship sales executives, I’ve narrowed it down to a pretty simple matrix that articulates what the top 20% do differently. The best sponsorship development executives focus on creating relevant stories that resonate with brands. Sure, it’s easy to sell the obvious…warm, cozy, low-risk assets that are simple to quantify

Selling Sponsorship in less than 850 words (2 minute read)

Posted on September 21, 2017 by Tyler Mazereeuw Leave a comment

Last time I checked, there wasn’t a manual for selling sponsorship; and how could there be when every sponsorship by its very nature is fundamentally different. Based on my experience, the best sponsorship development executives use a balance of creativity combined with the persistence, patience and relationship building skills that you would find in a traditional sales person. Most of these executives

Mazereeuw’s Guide to Selling More #Sponsorship in 2015 – Part 2/2

Posted on February 11, 2014 by Tyler Mazereeuw 3 comments

Part 2/2-Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and know first-hand the ups –and downs of selling. This is the second of two posts (click here for part 1/2) dedicated to those on the business development side of the sponsorship marketing landscape. For the experienced pros, you can probably relate. For those who are

Mazereeuw’s Guide to Selling More Sponsorship in 2015 – Part 1/2

Posted on January 31, 2014 by Tyler Mazereeuw 8 comments

Through my experience, feedback and hard knocks, I’ve learned a few things about Sponsorship Sales and know first-hand the ups –and downs of selling. This post is dedicated to those on the business development side of the sponsorship marketing landscape. For the experienced pros, you can probably relate. For those who are new or thinking of joining the ranks, this

Art of Sponsorship Sales

I could never sell sponsorship…or could I?

Posted on July 23, 2013 by Tyler Mazereeuw 7 comments

People ask me all the time why I’m still selling sponsorship. Then they follow-up with a “wow, I could never do what you do”. I ask myself the same question all the time. Then I remember that I love to build creative marketing solutions for brands that can be leveraged across multiple stakeholders and activated through all other forms of

Apples and Oranges – sponsorship vs. traditional media

Posted on July 2, 2013 by Tyler Mazereeuw 4 comments

I was inspired to write this blog post based on a recent call with an agency. The genesis of the conversation involved the comparison of a fully integrated sponsorship opportunity with a traditional media buy. It went something like this “when we compared the opportunity with a media buy, it wasn’t even close…” I won’t get into detail, but