Author Archives: Tyler Mazereeuw

Want to work in Sports/Sponsorship Marketing…but don’t know where to start?

I recently had coffee with someone I met  at the Western Sponsorship Conference, last year.   He was very eager and interested to learn more about the Sponsorship and Sports Marketing industry.   He didn’t have any relevant industry experience, however, he had intuition and more importantly, wasn’t afraid to ask for some guidance. When he first became interested in

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Sponsorship Tango Part 2: Top 10 Things that Frustrate me as a Sponsorship Buyer

Following up on my last post – Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table.    Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank

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Sponsorship Tango Part 1: Top 10 Things that Frustrate me as a Sponsorship Seller

Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing people – a lot of them who become close friends on the brand, property and agency side- friends who aren’t afraid to hold back their frustrations when it comes to the process of buying and selling sponsorship. Based on a number of those candid

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